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EMPLOYMENT
Moosylvania
Associate Creative Director, 2021-Present
Advertising and marketing art direction for a variety of global and international brands. Brand development, social media production, content creation, packaging, creative development, creative ideation, social campaigns, client relations, leadership, and mentorship.
160/90
Senior Art Director, 2019-2021
Experiential marketing ideation, creative development, and on-site execution for a variety of global brands.
Fusion Marketing
Senior Art Director, 2017-2019
Experiential marketing ideation, creative development, and on-site execution for a variety of global brands.
Cfx, Inc
Art Director, 2015-2017
Brand development, logo design, corporate identity, printed collateral, advertising, web design/development, packaging design, sales promotions, point-of-sale, out-of-home, environmental graphics, digital, social media marketing campaign & strategy, and original photography.
Garmin International
Senior Graphic Designer, 2010 - 2015
Role include designing graphics for Garmin software and applications, sales presentation design, promo videos, logo designs, web development, pixel perfect mockups, flash/after affects mockups, and concept prototyping. Strong emphasis on digital craft, verbal/visual presentation, and innovative concept creation of graphic user interface.
Freelance, 2006-Present
adam-mcbride.com
Responsive web design, logo creation, branding + logo design, editorial design, user experience, placards, packaging, brochures, infographics, posters.
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EDUCATION
Kansas City Art Institute
4415 Warwick Blvd.
Kansas City, MO 64111
816.472.4852
* Graduated May 2010
* BFA: Graphic Design
* GPA: 3.27
* 2010 Dean's List
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PUBLISHED_____
Green Patriot Posters: Images for New Activism
2010 Paint It White Poster Campaign
Graphic Design: Now In Production
2010 Paint It White Poster Campaign
Bloc Magazine
Art Director
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EXHIBITIONS
Vacancy Gallery: Featured Artist + Regular Exhibitionist (2022-Present)
Cherokee Street Print Bizzare: The Bomb Door (2018-2021)
Narrow Gallery: Regular Exhibitionist (2014-2015)
KC Connect Group Exhibition: Hilliard Gallery (2014)
The Roost Gallery: Deep End (2011)
Graphic Design: Now In Production (2011-2014)
* Walker Art Center
* The Smithsonian's Cooper-Hewitt National Design Museum
* Hammer Museum, Los Angeles
* Southeastern Center for Contemporary Art (SECCA), Winston Salem, North Carolina
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Creative & Design Skills
Brand Strategy & Development – Ability to create and maintain a cohesive brand vision across all platforms.
Art Direction – Strong background in overseeing the visual and artistic aspects of projects, including photography, illustration, and typography.
UX/UI Design – Understanding of user experience and interface design principles, especially for digital products.
Creative Concept Development – Expertise in brainstorming and developing innovative ideas and solutions for campaigns or projects.
Graphic Design – Proficiency with design software like Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Typography – Knowledge of typography principles and how they affect overall design.
Visual Storytelling – Ability to communicate ideas visually through design, photography, and multimedia.
Leadership & Management Skills
Team Leadership & Collaboration – Experience leading and mentoring a creative team, fostering collaboration with other departments (e.g., marketing, product, sales).
Project Management – Overseeing the creative process from concept to delivery, ensuring deadlines are met, and managing multiple projects simultaneously.
Client Relations – Experience working directly with clients, understanding their vision, and translating that into creative solutions.
Cross-functional Collaboration – Ability to work effectively with other departments like marketing, product development, and sales to ensure a unified creative direction.
Budgeting & Resource Management – Managing budgets for creative projects and allocating resources effectively.
Strategic & Analytical Skills
Campaign Strategy & Execution – Developing and executing creative strategies for advertising, digital, and other marketing campaigns.
Market Research & Trend Analysis – Staying on top of current design trends, customer preferences, and competitor strategies.
Brand Positioning & Identity – Crafting strong brand identities and ensuring consistency across all communication channels.
Content Strategy – Planning and executing content for digital media, print, and other platforms, ensuring alignment with brand messaging.
Communication & Interpersonal Skills
Presentation & Pitching – Ability to pitch creative ideas to clients or internal stakeholders with confidence and clarity.
Articulation of Creative Vision – Clearly communicating your creative vision and concepts to both creative and non-creative teams.
Negotiation Skills – Balancing creative desires with client needs and budgets while maintaining the integrity of the vision.
Feedback & Critique – Providing constructive feedback to team members and clients, while also accepting and applying feedback to improve creative output.
Technical & Software Skills
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.)
Prototyping & Wireframing Tools – Figma, Sketch, or Adobe XD for web and app design.
Web Design (HTML/CSS) – Understanding of basic web design principles and coding.
Video Editing – Skills in video editing tools like Adobe Premiere or Final Cut Pro for multimedia projects.